Loyalty Program

Most Restaurants believe that they have over 60% Loyalty Retention when the facts are averaging closer to 15%!

 

Why are restaurant loyalty programs important?

Effective restaurant loyalty programs can easily increase the average of 15% frequent customers to over 50%.

Read More

What can loyalty bring?

It is six times harder to attract new customers than to please your loyal consumers.

Read More

Why are restaurant loyalty programs important?

Effective restaurant loyalty programs can easily increase the average of 15% frequent customers to over 50%.

Read More

 

So is loyalty a real issue?

 

It seems there is very little knowledge about how you can combine classic investments with very affordable, yet so effective online marketing tools like Facebook page, own site, online submissions and other means of online marketing exposure.

You may think that things are different in your area, and you may be right about some aspects, but did you also know that:

NRA study of restaurant owners indicated that “they believe that 60% of their customers are frequent”.

But the analysis of credit card transactions indicates that “only 15% of customers could be considered frequent buyers.”

“Surveys indicate that restaurant owners have a false sense of security when it comes to frequent customers. They state that the the average is 15%. This is much lower than the average percentage in similar industries with high frequency and stiff competition."

An effective loyalty program can easily increase the average of 15% to over 50%.”

Source: Restaurant Loyalty Statistics from the National Restaurant Association, US

 

 

 

But what can loyalty bring?

Loyal clients are affordable

It is six times harder to attract new customers than to please your loyal consumers

Loyal clients bring more money

Loyal consumers spend 5% more than non-loyal customers.
Loyal consumers visit your restaurant 20% more times than non-loyal customers.

Loyal clients bring more people

82% of loyalty program members referred at least one person to their program.
42% of loyalty program members referred four or more.

Loyal clients are the last to leave

When things get tough your loyal ones may be your only escape plan. They may continue to order from you for a while even if things are not so good as before so they can help you survive a crisis situation. More importantly, they constantly give you feedback on things you can improve or on the areas where you’ve lately become sloppy. This may save your business even before having big problems.

Source: Restaurant Loyalty Statistics from the National Restaurant Association, US

Why use mobile online for loyalty?

Clients almost always have their phone within reach

Your digital loyalty card is always with your clients on their phone. A digital mobile loyalty card can do what regular cards can't....
It will send a text reminder to come back to your business if they have not been there to collect a point in a while.

Great Returns

Low cost to initiate and maintain.
You can control your minimum ROI and generate better return.

You can market to your subscribers

You can market directly to your subscribers to build a better relationship.
Set up extra incentives during the lifetime of a subscription.

Easily Branded & Quick to Deploy

Digital loyalty programs can be easily branded to your colors with your logo.
Local Touch Media can usually have your Loyalty Rewards Program up and running in the same day. 

Source: Restaurant Loyalty Statistics from the National Restaurant Association, US